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In This Issue
EFFECTIVE VISUAL PRESENTATIONS FOR NGOs
Bio
Blog
Calendar
Client
List
Past
e.Newsletters
University of Georgia
Guest Lecturer, September 2009
Speaking on business practices for the freelancer.
University
of Nations, Kona, Hawaii
Guest Lecturer, Feb 2010
Teaching Lighting, Portraiture and Business Practices in School of
Photography program.
Reinhardt
College, Waleska, Georgia
Adjunct
Professor, Spring 2010
Teaching photojournalism to the undergraduate
communications students.
Tips On Hiring A Photographer
January 1, 2010
Want to know how to get the most for your money out of a photographer?
Digital Photography -- A Real Stimulus Package
December 14, 2009
How digital photography can change your photography.
Learning From The Masters
December 1, 2009
What is personal style all about?
Three Useful Doohickeys
November 1, 2009
Here are three gizmos that can make your life easier if you shoot photos for publications.
300 PPI
October 13, 2009
"The magazine that is going to publish my pictures
says the images must be at least 300 ppi. How do I change the
resolution to 300 ppi?"
Come
Along
October 7, 2009
I guess you just
had to be there—is something we say when we fall short of capturing the story
in words alone.
Collaboration
October 2009
The difference between two parties who compromise or
collaborate is huge.
Public Speaking
for Communicators: How do people learn?
September 2009
Teachers are graded on how well their students do, not on
what they know. So to are speakers graded. What will the audience
remember from your talk?
Informative or
Just Eye Candy?
August
2009
Many professional communicators see the visual as a “hook” for the written
story. Using visuals as “eye candy” can make the reader stop and, at
least, start to read the article.
Do Your Photos
Provide Context For Your Subject?
July
2009
Just because it is a photo, doesn't mean it is worth 10,000 words. Many
photos have impact and can get your attention, but they could do even more.
Social Networking
June
2009
Social Networking is big due to a few things happening around the same time.
My Investment
Advice
May 2009
Photographers need to invest wisely and I have a thought about it.
What about the
audience
April
2009
As professional communicators we usually determined who our audience
is, but have we considered how the how they learn.
Teaching is a
great way to learn
March
2009
I am reminded each time I teach that this is a great way to get better at
this craft.
The Psychology of
the Telephoto Lens
February
2009
“What I need is a telephoto lens.” We’ve all said this. The
professional photographer reaches for the lens for many reasons.
The Psychology of
the Wide-Angle Lens
January
2009
Some folks choose a telephoto lens to see how close a subject can appear to
be - to say a bear, for instance. These same people doubtlessly chose a
wide-angle lens so they can get-it-all-in the picture, usually a landscape
picture.
M-Audio Microtrack II
This recorder lets you record in WAV
or MP3 recording to compact flash card.
Looking
for Microphone
Transom.org did a handheld
microphone shootout where they did comparisons. They let you listen to an
audio sample from each one.
Think Tank
The Multimedia Wired Up
Collection, is comprised of four belt-mountable pouches and two beltpacks
that all share a common design goal: to tame the wires tangling up the stills
shooter tasked with gathering sound and moving pictures too.
Nikon
I have
always used Nikon cameras and lenses through my career. They have a
great line of cameras and lenses for any job.
http://www.StanleyLeary.com
Stanley@stanleyleary.com |
photo by Dennis Fahringer |
If a picture is indeed worth a thousand words then a slide show is an entire book.
We’ve all endured dull evenings sitting in the dark looking at someone’s mind-numbing pictures of something they thought we would enjoy.
A slide show audience is usually a captive one; there is no escape. We owe it to those watching to present an interesting, educating even entertaining presentation.
Planning prior to the trip will change a deadly dose of the dulls into a motivating experience for the viewers.
We want know exactly what we will encounter when we arrive at the shoot, but there are some time-honored questions we’ll need to answer in order to tell the NGO’s story.
Listed below are a few guidelines that can help make a visual presentation people will appreciate and with a message they will understand.
Remember the purpose of the presentation: The presentation is to help the non-government organization. In any group, likely to see he presentation, there are possibilities for support for the NGO.
What is the GOAL?
It is to motivate people to action — be it prayer, giving or by becoming involved.
What is the REAL SUBJECT?
photo by: Dennis Fahringer |
It’s people. Not buildings, wells, machinery nor the land. It is okay to photograph these things without people, but this shouldn’t be the focus. Present the NGO in human terms.
Who is the AUDIENCE?
Is it business people, civic clubs, the NGO’s support base, faith groups, agencies that give out grants? Make a list before the trip and look for tie-ins to these groups.
What’s the BUDGET?
What are the travel and postproduction expenses? List other cost such as website.
Stay Specific:
Everything can’t be told. Pick the powerful images and subjects.
Perhaps show how the NGO has impacted a person or family.
This approach helps the audience connect with those the NGO helps.
West Africa (photo by Stanley Leary)
|
Use a storyline to arrange your coverage.
- Give an Overview of the Country
- Show the town
- Show the market place (show faces, how the people dress, their jobs)
- Highlight the work of the NGO
- Show a family
- Group photograph (dinner table)
- Individuals
- Show the NEEDS
- Why do they need the services of the NGO?
- What is being provided that meets a need: water, food and shelter?
- Show how the audience can support the NGO
- How they can volunteer
- Financial
- Equipment
- A Project
- Ongoing support of a person or family
- Specific Guidelines:
- Hold a visual on the screen for no more than ten seconds.
- Two to three seconds a shot is long enough for today’s TV and Internet savvy audience.
- A two to three minute presentation is ideal for the web. When presenting to a group give short presentations mixing these with a personal story or two. Allow time for questions.
- Write for the ear. Use short sentences.
- Record an interview and use sections of it in the presentation. People telling their story adds authenticity.
- DON'T
- Use too many pictures
- Show photos with exposure problems, with heads cut off or that need explaining. A picture should tell it's own story.
- DO!!
- EDIT, EDIT, EDIT. Show the only the best.
- Use recorded script.
- KEEP IT SIMPLE!!!!!
- NOTES:
- Visual presentations are easy to update.
- Presentations should be tailored to fit the audience.
- Visual presentations can be used to get support for an NGO; also the NGO can use the presentation itself.
- Leave people wanting more.
West Africa (Photo by: Stanley Leary) |
|
